Actor-turned-director Amir Khan's directorial debut Taare Zameen Par - a moving tale of a boy with learning disability - has set the box office tills ringing. It has netted Rs.770 million in its fourth week.
The movie, running neck-on-neck with last year's superhit Om Shanti Om in terms of business, may even surpass the blockbuster featuring Shah Rukh Khan if it continues to sweep the box-office for a few more weeks.
Though the collections had slightly dropped in the third week of its release to hover around 60 percent, it picked up again this week. More than the media hype, it is the favourable word-of-mouth publicity that actually boosted its box-office performance.
In Mumbai, collections registered 58 percent last week. But after the Maharashtra government exempted the movie from entertainment tax (60 percent of the total ticket price), collections have climbed to 62 percent this week.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment